our story

Increasing sales and building brands for over 45 years.

The Carson Group is a full-service advertising and digital communications firm that helps organizations increase sales and build brands.

We pride ourselves in putting clients first. In fact, we have maintained client relationships much longer than the national average of 3 years: Our average client relationship is 12 years.

Our clients tell us they enjoy working with us because we take a disciplined approach to building their business. Using our unique research methods we have helped many Texas companies achieve and exceed their goals- often on a much smaller budget than their competitors.

Strategy + Research
Brand Strategy, Planning and Budgeting, Insights Analysis, MediaMax Research

Full Service Advertising
Media Planning and Buying, Creative Development, TV + Radio Production, Print, Out of Home

Digital Marketing
Digital Media Buying, Web Development, Mobile, Email, Social Media, Connected TV (OTT)

what we believe

We believe your customer is the best source for knowing what to say in your advertising and how to develop your brand strategy.

First, we become experts about your customers. Then, we develop an integrated marketing campaign that is based on their preferences. This is how we've been able to achieve such impressive results for our clients.

Including your customers in the process of marketing isn't new to The Carson Group.

Famed CEO Jack Welch of GE embraced the Six Sigma system, which starts with the exhaustive polling of customers. He credits that process with producing more than $2 billion in benefits for the company.

The greats of the advertising world: Bill Bernbach, Leo Burnett and David Ogilvy all preached the advantage of researching your customer.

driven. focused. passionate.

We're a group of business-driven creative folks that love a good challenge. We take pride in creating campaigns that put our clients at the front of the race.

JOHN CARSON principal

John has a broad technology and advertising background supporting Fortune 500 and mid-sized companies. He’s well versed in traditional advertising, digital campaign development, web design and emerging web technologies.

As a senior associate strategist for global consulting firm Razorfish, John created digital strategies for brands such as Verizon, Morgan Stanley, Yahoo!, SC Johnson, TXU Energy, Wyndham Hotels and Continental Airlines. He also worked at D Magazine, The Richards Group, and a Dallas-based interactive media startup where he launched the web-streaming media division.

John graduated from Southern Methodist University where he studied business, advertising and history, and completed the Strategic Marketing Management course at Columbia University Business School.

PAUL CARSON principal

After graduating from the University of Texas at Austin with a marketing major and finance minor, Paul joined Dun & Bradstreet. He went on to establish a full-service advertising firm, Criezis & Carson, followed by creating a statewide business magazine, financial newsletter specializing in Texas Public Companies and a Dallas-Fort Worth and Houston MediaGuide publication.

Paul has been a partner in, and helped to grow, several successful fast food chains, restaurants and real estate ventures. After selling his interests in these businesses, Paul formed The Carson Group, an independent, full-service advertising agency.

Declared “Adman of the Year” by the American Women in Radio and Television, Paul led the agency to win many awards including the “Remarkable Randall’s” campaign—which was named the “Best Supermarket Campaign of the Decade” by Supermarket News magazine.