The Carson Group Named Agency of Record for Tru Colors Apparel
HOUSTON, June 2009 -- The Carson Group is named agency of record for Tru Colors Apparel, a fun and flirty collection of tops and dresses for the spirited girl who won’t compromise her style to support her team. The agency is responsible for web site development and building its ecommerce marketplace.
Tru Colors Apparel emerged when former college roommates Amy Chenevert and Gretchen Gilich reconnected in New Orleans and found themselves cheering on LSU and the Saints in oversized, unflattering sports apparel. The two decided to develop a collection of versatile pieces that work great for a day at the stadium or a night on the town.
Tru Colors has captured the attention of women across the South and can be found in boutiques throughout Alabama, Florida, Georgia, Louisiana, Mississippi, Alabama and Texas. Visit trucolorsapparel.com for more information.
About The Carson Group
The Carson Group, a full-service advertising and digital communications firm, helps organizations increase sales and build brands through interactive, print and broadcasting media for more than 35 years. The Carson Group is currently creating powerful campaigns for retail, consumer goods, health care, home services, technology and energy companies.
The Carson Group is headquartered in Houston and serves clients throughout Texas and the United States. The Carson Group Web site can be found at www.carsongroupadvertising.com
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