The Carson Group Named Agency of Record for Oreck Clean Home Retail Outlets in the Texas Region
HOUSTON, October 2007 -- The Carson Group was named agency of record for Oreck Vacuum’s Clean Home . The Carson Group’s duties will include the creative direction, media planning, radio, television and print campaigns in all Texas markets.
Oreck began as a company manufacturing upright vacuum cleaners for the hotel industry in the U.S. The concept was to design a lightweight yet powerful and durable vacuum that hotel housekeepers would prefer to the very heavy models available to them. The idea proved so successful that now over 50,000 hotels throughout the world use Oreck vacuums. After a short time, hotel personnel asked to buy the machines for their own use, which gave the Oreck Corporation the idea to sell its unique products to the general public.
Oreck now sells throughout North America and South America, as well as in Europe and Asia. It has the reputation of being the manufacturer of the very finest cleaning equipment available anywhere. It concentrates on lightweight cleaning machines of every style, each model having exceptional durability and ease of handling.
About The Carson Group
The Carson Group, a full-service advertising and digital communications firm, helps organizations increase sales and build brands through interactive, print and broadcasting media for more than 35 years. The Carson Group is currently creating powerful campaigns for retail, consumer goods, health care, home services, technology and energy companies.
The Carson Group is headquartered in Houston and serves clients throughout Texas and the United States. The Carson Group Web site can be found at www.carsongroupadvertising.com
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