OUR PHILOSOPHY

START WITH YOUR CUSTOMER.

We believe your customer is the best source for knowing what to say in your advertising and how to develop your brand strategy.

First, we become experts about your customers. Then, we develop an integrated marketing campaign that is based on their preferences. This is how we've been able to achieve such impressive results for our clients.

Including your customers in the process of marketing isn't new to The Carson Group. Famed CEO Jack Welch of GE embraced the Six Sigma system, which starts with the exhaustive polling of customers. He credits that process with producing more than $2 billion in benefits for the company.

The greats of the advertising world: Bill Bernbach, Leo Burnett and David Ogilvy all preached the advantage of researching your customer.

Please contact us for more information about our services.