HOW TO WIN

What is business about? Simply put: Find out what people want…and give it to them!

This is exactly how Toyota beat Detroit.

Six months after a Toyota customer bought their car, a random number were selected by Toyota to be interviewed about what they liked and disliked about their new car.

They were interviewed in person and asked about a number of things like noise and comfort levels, the feel of the fabrics used and so on.

This information was used to make changes and improvements to their line of cars during that model run.

Their goal was to offer Americans the most satisfying car buying experience possible.

At the same time, Detroit's attitude was "they will buy what we decide to give ‘em".

This is a direct quote from a GM executive interviewed at the time.

Winning is offering your customers a product or service that will satisfy their needs or desires better than the competition.

And talking about it.

Implement an intelligent and creative marketing plan centered on customer satisfaction.